SOCIAL HUB

This Social Hub activation for Schweppes was designed to connect with Gen Z on university campuses. The goal was to spotlight key products: Ginger Ale, Pomegranate, Soda Water, and Mojito; through vibrant, interactive booths. Each space drew inspiration from the flavors' colors and personalities, creating a playful and engaging brand experience. Lemon illustrations were used for concept testing and belongs to the artist Gabor Estefan.